(MSc) Sebinomics

“No audience member, in the history of presentations (written or live) has ever said, “it was exciting, useful and insightful but far too short,” says Seth Godin and I believe so, too!

The blablas make me sleep. The blablas make me feel annoyed. Why not concentrating on what is really important? Not only in presentations but also in music. I understand that there are masterpieces, which can go on and on and on. Take Dream Theater’s Take The Time, an almost 8-minute song with verses, choruses, solos, and anything else that makes my musical heart dreaming. Nonetheless, many artists produce a radio edit of their potential radio songs because those songs have parts that might bore potential listeners. This is where you need to learn what and where to cut.

We always have the feeling that everything we have to say is important and interesting. For us it might be true, but others might not think so at all. That is why it is very important to have an editor or a producer, who decides with you what is important and what is not. I always preach to include a very objective set of ears and eyes to the project. A critical and objective person is crucial to the success of a project.

Some musicians, like Seth Horan, started putting together a whole group of producers, who tell him what they like and what they don’t like about his new album. I wrote about it in my entry Music Producers and Crowdsourcing. No one likes to admit that his or her work needs development, but an objective person floating like a satellite in the orbit of the project can take a picture of what is going on and show it to the respective artists to make them understand where they need to improve.