Remarkable. Innovative. Authentic. Geeky. Cool. Namics.
First of all, a big Thank You! to Namics for choosing my Japanese word description of their brand as one of the three winners, and for giving me a personalized T-shirt with that very description. If you wonder what I entered:
斬新。改新。信頼性。オタク。すごい。ナミックス。
Remarkable. Innovative. Authentic. Geeky. Cool. Namics.
You might wonder, ‘Why is Sebi so excited to get a Namics T-shirt? Isn’t he providing free advertising space on his chest for the company?’ Well, yes. Definitely. But what about you wearing a D&G belt? Or a GAP sweater? And what about Nike’s Swoosh or Adidas’ stripes on your shoes? Ain’t that the same? Sure it is.
A Namics branded T-shirt gives me something that a T-shirt one can regularly buy in a shop doesn’t. Not many people will have one. When I was working for Apple as a Solution Consultant, I wore those cool black shirts with a white Apple logo on the chest. Every single day at least two customers asked me, where they can get a shirt like mine. After telling them that the shirts were not for sale, certain ‘fans’ even offered quite some money to get them from me outside of the store. And why was that? Because they wanted a branded shirt from a company they think is fashionable and worth being related to.
And that is exactly why I cannot wait to wear my personalized Namics T-shirt.
Thanks for joining in (and comparing our brand to some of the mentioned ;.-).
For us it is really exciting to play around with our approach to have a living brand based on realworld text content instead of the logo and “invented” attributes (http://www.underconsideration.com/brandnew/archives/words_periods_arial_company_na.php). An easy view on the idea are our business cards, where each employee created his or her own… So there, we have as many represantations of Namics as we have people (http://www.flickr.com/photos/jstuker/3612838135/).
The t-shirt contest was the first approach to open it to the outside… but I am shure, that more will follow.
Thanks again!
Jürg Stuker
August 7, 2009 at 3:55 pm
Thanks for your comment, Jürg.
I have heard of your individual business cards and find it a great idea!
Keep up the awesome work at Namics and all the best for the future.
Sebastiano Mereu
August 7, 2009 at 4:55 pm
Congrats Sebi! To be honest I’m a little bit jealous of your Japanese Namics brand shirt…
… and I was just thinking about an ukulele Namics theme song!
Michi Iten
August 11, 2009 at 2:52 pm
Thanks Michi!
Well, if you ask your boss nicely, I think you might get one as well
Or else, we just team up to create a Namics theme song on ukulele
Let me know when you’re ready for that!
Sebastiano Mereu
August 11, 2009 at 4:31 pm